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MarkAny¡¯s CastLog¢â (MarkAny Broadcasting Monitoring System) uses watermark encoding technology covertly to embed content ID into audio/video contents for broadcast monitoring.
The content ID is automatically detected accurately whenever and wherever the content is broadcast. The content ID is not detectable in normal viewing/listening circumstances, and also cannot be removed without significantly altering the content.
One important application of CastLog¢â is monitoring broadcast commercials, automatically checking time and number of commercial broadcasting.
The widespread availability of high quality digital audio and visual recording equipment such as PVR (Personal Video Recorder) is a possible application of CastLog¢â. As digital copy of content, whether it is in analog or in digital, fully includes Content ID, it can be used as a strong deterrent to unauthorized use.
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